SMX Advanced — Seattle, WA
It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.
Moderator:
Rand Fishkin, Co-Founder and CEO, SEOmoz
Speakers:
Brian Klais, Executive Vice President, Search, Netconcepts
Laura Lippay, Group Program Manager, Search Strategy, Yahoo
Jonah Stein, Founder, ItsTheROI
Richard Zwicky, President, Enquisite
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Join our founder and president, Stephan Spencer, along with renowned analytics expert Avinash Kaushik, in this archived webinar of an information-packed 101-minutes of website analytic tips and tricks. This webinar, for Lorman Education Teleconferences, was called “Website Metrics and ROI: Getting the Most out of Your Online Marketing Spend.”
Watch Stephan and Avinash’s webinar as a streaming Flash video »
Or, alternatively download/watch as a Quicktime (m4v) movie (77 MB).
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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In this article written by Kate DeBevois, Senior Associate Editor for Target Marketing, the spotlight turns on GravityStream. Derek Fortna, Cabela’s Marketing Programs Manager, reports on GravityStream’s implementation and success.
With its Web site approaching 50,000 product pages and more than 200,000 unique products, such as “hunting socks,” “compound bows” and “riflescope accessories,” the company required a more robust natural search solution. So it turned to software provider Netconcepts to update its site with GravityStream, a natural search management platform that helped Cabela’s gain a real-time, Web-crawler version of its site and allowed the company to optimize existing pages without rebuilding the entire site. This resulted in a 200 percent traffic increase and a 50 percent online sales increase within the first six months of implementation. Continue reading »
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In this article written by Kate DeBevois for Target Marketing, she talks about the success of Netconcepts’ client Steve Spangler. She writes, “Steve Spangler, famous for creating a 30-foot geyser of Diet Coke by dropping Mentos into a soda bottle, not only has mastered the art of science, but also the art of blogging to optimize natural search results and increase Web sales.” Read more about how Netconcepts helped Mr. Spangler achieve success in this case study article about Steve Spangler Science.
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Colorado science teacher, marketing guru, and Netconcepts’ GravityMarket client, Steve Spangler sits down with Simona Covel, reporter for the Wall Street Journal to discuss his blog’s successful impact on his business.
In this interview, Steve discusses how Netconcepts has helped him over-achieve his business goals by rebuilding his original ecommerce site and later creating a powerful blog to fuel his viral online success.
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PoolDawg.com, one of Netconcepts clients, was recently featured in an online article through InternetRetailer.com.
“A year ago, PoolDawg traded in its modified version of an “off-the-shelf” e-commerce platform for a completely new platform from Netconcepts. The Netconcepts GravityMarket 2.0 e-commerce platform offers a flexible design that, for example, supports the placement of content that has proven to help shoppers complete purchases, Feiman says.”
Read the article here. For more information about PoolDawg.com’s success, read the PoolDawg.com Case Study.
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Michael Fitzgerald focuses on the popularity of Steve Spangler’s blog in this article written for Inc.com. Learn more about how Steve Spangler turned boring content and bad publicity into an overnight “organic” success with the advice of Stephan Spencer, Founder and President of Netconcepts.
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UW Wisconsin Madison, Executive Education, Interactive Marketing — Madison, WI
Search engine marketing
Creating a buzz — viral marketing
Web analytics
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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“Out with the old, in with the new,” Stephan Spencer, Founder and President of Netconcepts writes in this article about SEO trends. Learn what website metrics to measure, and what to forget about, as Stephan gives us his insight on the hot topics in the world of search engine optimization.
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